The position of Marketing & Customer Acquisition Director will be responsible for Marketing and consumer acquisition strategies for Burbio.com’s consumer application, as well as trade marketing support for its advertising services business. The position will be responsible for user acquisition, branding, consumer outreach, and public relations.
The job is located in Pelham, NY and is full time. There is some flexibility as it relates to hours, but it is important to note that the job is a position that requires full time attention and commitment.
The position of Marketing Director will be responsible for Marketing, research and consumer acquisition strategies for Burbio.com’s consumer application, as well as trade marketing support for its advertising services business. The position will be responsible for user acquisition, branding, consumer outreach, social media and public relations. The position requires strong computer skills, attention to detail, and understanding of local community life.
The candidate must have worked in the digital marketing industry with a consumer-facing application in the areas of consumer marketing, trade marketing, or both. Experience in customer research, managing online marketing campaigns, grass roots marketing and ROI-driven digital campaigns strongly preferred.
Further, the candidate must have 5+ years of experience working in leadership positions in local non-profits in the education, community, youth, fundraising and/or youth sports fields. Candidate should understand the value proposition of Burbio and be fluent in the scheduling and communication challenges of local organizations and suburban parents.
Burbio.com streams hyper-local school, community, and school sports calendars all in one place so residents can follow events, sync to their digital calendar and stay up to date. It allows residents to create a personalized event feed to keep track of important activities in their family’s lives.
Burbio.com is widely used by residents and community leaders. The service has launched in 140 communities across Fairfield and Westchester Counties, New Jersey, and Philadelphia, and now Boston. Towns with the service include Scarsdale, NY, Westport, CT, Ridgewood, NJ, and Lower Merion, PA, among many others. Burbio has recently launched in IOS App in addition to it's web and mobile web applications.